Cofounder SanGiovanni Presents alongside Executives from Digitas, Foursquare, IAB, and at ‘International Festival of Creativity’.
CANNES LIONS – CANNES, FRANCE – June 18, 2013 – Zumobi, a leading mobile media company, announced its participation today in the coveted Cannes Lions International Festival of Creativity. Zumobi’s Cofounder and Vice President of Product Design, John SanGiovanni, was selected by the Interactive Advertising Bureau (IAB) to participate in an exclusive panel discussion to present what mobile really means in the new creative age. Titled “Liquid Creativity: IAB Secrets of the Mobile Superstars,” the session provided the opportunity for SanGiovanni to speak alongside Senior executives from FourSquare and Digitas as they present their observations on the mobile advertising space. The IAB’s President and CEO, Randall Rothenberg, moderated the prestigious group.
“Speaking at Cannes is truly an honor,” said SanGiovanni. “The most influential advertisers and agencies from around the world and from all spheres of creativity are here sharing what inspires them and what will be transforming each of their industries over the next year.“
Each of the panelists showcased their latest innovations, highlighting how the liquid behavior of mobile will influence the ad industry in the coming year. SanGiovanni presented several pioneering examples of native mobile advertising campaigns and experiences enabled by the award-winning Zumobi Brand Integration (ZBi) platform. The session then dove into several hot-button topics from user experience to native ad formats in mobile and consumer adoption.
“John’s participation on this exclusive panel is a testament to his thought leadership and spirit of innovation across our industry, said Ken Willner, CEO of Zumobi. We are very proud to have had John represent Zumobi and share his vision for mobile media in this prestigious venue.”
This is the 60th anniversary of Cannes Lions. Taking place from June 16 to 22, around 11,000 members of the global creative communications industries congregated to inspire and educate.
Zumobi is a leading mobile media company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi’s portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi’s Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive, yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.
Andrea Bruch, Zumobi | Andrea.Bruch@Zumobi.com | 206.515.7690