Mobile Content Marketing
Amplify your content marketing on mobile to drive customer acquisitions, engagement and conversions by leveraging the #1 Mobile Content Marketing Solution
Microzines™
Introduce your content to a new mobile audience.
Acquire, Engage, Activate and Create Brand Loyalty with Microzines.
RSS FEEDS
SOCIAL MEDIA
videos
promotions
A Microzine is a dynamic mobile magazine that aggregates real-time content from a brand’s web site, blog, video channels, social media and other sources into an engaging mobile content experience. Microzines can be hyper-targeted through mobile media to reach highly custom audiences and drive greater customer acquisition, engagement and activation.
Benefits
acquire
In-ad content experiences target &
acquire new customers
activate
Shoppable content & social sharing
activate customers
engage
Mobile web content destinations
engage potential customers
loyalty
In-app content experiences drive
loyalty with existing customers
Microzine Examples
- Video centric content
- Inline auto-play video
- Single column design
- Short and long videos
- Inline auto-play video
- Long form articles
- Expandable infographics
- Related articles
- Inline auto-play videos
- Dynamic Instagram feed
- Ten different CTA tiles
- Promo module located at the end of each article
- Share functionality
- Dynamic content via Apple Music API
- New releases featured weekly
- Watch video inside the Microzine
- 3-Month Free Trial offer integration
- Targeted to people with music apps
- Microzines for Crossfit, Running & Fitness
- Sport Specific Shoppable Content Integration
- Calls to Action to “Be More Human” site
- Integrated Video Content
- Dynamic Content from Instagram, Facebook and Twitter
- Product Recipe Content
- $2 off Walmart Coupon
- Apple & Android Pay Coupon Delivery
- Store Location Geo-Targeting
- Store Locator Integration
- Aggregate sponsored content produced by world class publishers such as Bloomberg
- Quartz and the Washington Post
- Showcases six auto-play inline videos within the content stream
- Integrated links to download annual report
- Sponsored content curated around topics such as iOT & Cybersecurity
- Inline auto-playing video
- Aggregated Content from Xfinity Home
- Click to Call functionality so users can easily dial Xfinity from their mobile phone
- Integrated calls to action so users can easily request a free quote
Microzine features