Mercedes’ mobile strategy focused on enhancing the visibility of the E-Class Mercedes: executive-grade vehicle targeted to luxury automobile enthusiasts. Mercedes needed to enhance traffic to existing mobile web assets in a way scatter-shot banner ad buys couldn’t deliver. Rather, Mercedes went with Zumobi & ZBi: the only mobile ad platform capable of exclusively displaying their world-class creative in eye-catching formats to a select audience of their ideal consumers.
ZBi is an integrated cross-media platform that unleashes the power of mobile advertising by connecting publishers and brands to enable integrated mobile experiences that engage audiences like never before. By leveraging our innovation, expertise, and proven results, Mercedes was able to drive a very successful mobile campaign.
Mercedes’ target audience meshed perfectly with that of Zumobi’s MOTOR TREND News app: affluent, educated 35-54 predominantly male users.
Trending 35-54, decidedly male, upscale, and educated, MOTOR TREND News’ audience of luxury male automobile enthusiasts is the perfect match for Mercedes. With ZBi baked right in, MOTOR TREND News was able to accommodate Mercedes’ creative without complicated APIs or added creative cycles.
Mercedes’ campaign in MOTOR TREND News was an unmitigated success, delivering outstanding click through and high interaction with their brand. Combining the power of ZBi to leverage current advertising resources and MOTOR TREND News’ dedicated, auto enthusiast audience, Mercedes conjured phenomenal consumer engagement with their ad message.