New CELEBRITY PARADE offers iPhone users a fresh and fun way to get the mobile scoop on entertainment, celebrity news, and daily pop culture quizzes

SEATTLE, WA – February 13, 2012 – Zumobi, a leading mobile media company, today announced the launch of the CELEBRITY PARADE app for iPhone. Published in partnership with PARADE magazine, the most widely read magazine in America, the app was designed with the busy connected consumer in mind. It organizes all the latest celebrity news in an elegant and easy-to-read format that enables users to connect with the content that they find the most relevant and entertaining, from photos and interviews to breaking news. Additionally, through new and innovative social media integration, app users can challenge their Facebook and Twitter friends to daily pop culture quizzes. “Every Sunday, our 65 million readers turn to PARADE for news-making celebrity interviews, “ says Maggie Murphy, PARADE’s editorial director. “This is a way for those dedicated followers of popular culture to keep up with the news on the go, and even better---to test their celebrity knowledge with an irresistible daily quiz, wherever they are.”

The CELEBRITY PARADE app offers daily updated news content ranging from entertainment gossip, addictive pop culture quizzes, photo galleries of top celebrities, interviews, and the popular “Personality Parade” weekly column. In addition to extending the publication’s massive reach, it offers advertisers a compelling reason to include mobile in their existing print and online advertising spend.

“We are excited to partner with Parade to help them extend their incredible brand reach and reader relationships to mobile apps.” said Ken Willner, CEO at Zumobi. “Our experience publishing leading media apps and enabling immersive and integrated brand experiences for advertisers is a great fit with the outstanding editorial quality and brand power of Parade."

The CELEBRITY PARADE app on iOS offers compelling sponsorship opportunities through Zumobi’s rich media advertising platform. This platform offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.

CELEBRITY PARADE is free to consumers and is currently in the Apple App Store. To download the app for iPhone, please visit: http://itunes.apple.com/us/app/celebrity-parade/id492739663?mt=8

About Zumobi Zumobi is a leading mobile media company that partners with top media properties to publish applications and provide unique mobile advertising experiences for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like MSNBC, Today Show, Sporting News Pro Football, PopSci.com, MOTOR TREND News and many more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.

About PARADE Magazine PARADE, the most widely read magazine in America, has a circulation of 33 million through its distribution in more than 600 of the nation’s finest newspapers, and a readership of 65 million each week. Its content is carried on 500 newspaper websites---the single most-trusted and most-visited source of local news and information---and reaches an online audience of 50 million. For more information, go to www.parade.com. Follow PARADE on Twitter @ParadeMagazine.

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New CELEBRITY PARADE offers iPhone users a fresh and fun way to get the mobile scoop on entertainment, celebrity news, and daily pop culture quizzes

SEATTLE, WA – February 13, 2012 – Zumobi, a leading mobile media company, today announced the launch of the CELEBRITY PARADE app for iPhone. Published in partnership with PARADE magazine, the most widely read magazine in America, the app was designed with the busy connected consumer in mind. It organizes all the latest celebrity news in an elegant and easy-to-read format that enables users to connect with the content that they find the most relevant and entertaining, from photos and interviews to breaking news. Additionally, through new and innovative social media integration, app users can challenge their Facebook and Twitter friends to daily pop culture quizzes. “Every Sunday, our 65 million readers turn to PARADE for news-making celebrity interviews, “ says Maggie Murphy, PARADE’s editorial director. “This is a way for those dedicated followers of popular culture to keep up with the news on the go, and even better---to test their celebrity knowledge with an irresistible daily quiz, wherever they are.”

The CELEBRITY PARADE app offers daily updated news content ranging from entertainment gossip, addictive pop culture quizzes, photo galleries of top celebrities, interviews, and the popular “Personality Parade” weekly column. In addition to extending the publication’s massive reach, it offers advertisers a compelling reason to include mobile in their existing print and online advertising spend.

“We are excited to partner with Parade to help them extend their incredible brand reach and reader relationships to mobile apps.” said Ken Willner, CEO at Zumobi. “Our experience publishing leading media apps and enabling immersive and integrated brand experiences for advertisers is a great fit with the outstanding editorial quality and brand power of Parade."

The CELEBRITY PARADE app on iOS offers compelling sponsorship opportunities through Zumobi’s rich media advertising platform. This platform offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.

CELEBRITY PARADE is free to consumers and is currently in the Apple App Store. To download the app for iPhone, please visit: http://itunes.apple.com/us/app/celebrity-parade/id492739663?mt=8

About Zumobi Zumobi is a leading mobile media company that partners with top media properties to publish applications and provide unique mobile advertising experiences for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like MSNBC, Today Show, Sporting News Pro Football, PopSci.com, MOTOR TREND News and many more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.

About PARADE Magazine PARADE, the most widely read magazine in America, has a circulation of 33 million through its distribution in more than 600 of the nation’s finest newspapers, and a readership of 65 million each week. Its content is carried on 500 newspaper websites---the single most-trusted and most-visited source of local news and information---and reaches an online audience of 50 million. For more information, go to www.parade.com. Follow PARADE on Twitter @ParadeMagazine.

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Dove Chocolate is running a great Valentine's Day-themed feature in Zumobi's TODAY SHOW app, including several delectable recipes featuring Dove Chocolate.

In this feature Lauren Johnson @ Mobile Marketer breaks down the campaign: the strategy, the creative, and the execution.

"Dove’s branding inside the app is a good example of how a company can marry its brand and products to content...For a consumer packaged goods company, mobile is a natural place to take a brand to a new level with a piece of extra content."

Read the rest of this article here.

Schimke brings over a decade of marketing leadership with start-ups and Fortune 500 companies including Microsoft, AudienceScience and Ernst & Young

SEATTLE, WA – January 25, 2012 – Zumobi, a leading mobile media company, has appointed Marla Schimke as vice president of marketing. A 16-year veteran of the industry, Schimke is a digital media pioneer who brings a unique blend of technology and marketing knowledge based on her experience at successful start-ups and Fortune 500 companies, including AudienceScience, Microsoft and Ernst & Young. Schimke will lead Zumobi’s marketing strategy to elevate the brand and launch the company’s new advertising solutions and premium media properties that are available across multiple mobile platforms and devices including iPhone, iPad and Android.

“We’re absolutely delighted to have Marla join the Zumobi team. Her deep digital advertising experience and proven track record in building digital media brands will be invaluable to us as we enter our next stage of growth,” said Ken Willner, CEO of Zumobi.

Prior to Zumobi, Schimke lead marketing for AudienceScience, the largest and most trusted audience aggregator in the world. There, she helped revolutionize how brands find and engage their targeted audiences through Internet advertising and was responsible for leading marketing as the company posted year over year double-digit revenue growth and corresponding profitability. Schimke has also designed e-commerce solutions for Fortune 500 companies and developed leading brands from Microsoft to high-tech startups, including a company that appeared in the Inc. 500 list of fastest-growing companies for three consecutive years.

An avid speaker and technologist, Schimke frequently speaks on digital advertising trends and writes about new media technology. Schimke founded the Behavioral Targeting Standards Consortium (BTStandards.org) and is an active member of the American Marketing Association and the Internet Advertising Bureau. She also serves on the Mobile Marketing Association’s Mobile App Committee.

“There is no doubt in my mind that mobile is the future of advertising and that Zumobi will continue to take the lead with their unique and comprehensive approach to the market,” said Schimke. “While mobile is rapidly growing, the opportunity to work with an innovative team like Zumobi doesn’t come along often, and I am excited to build on the work already done to evolve the company.”

About Zumobi

Zumobi is a leading mobile media company that partners with top media properties to publish applications and provide unique mobile advertising experiences for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like MSNBC, Today Show, Sporting News Pro Football, PopSci.com, MOTOR TREND News and many more.

Contact:

Stephany Rochon | Barokas PR for Zumobi | Zumobi@barokas.com | (206) 264-8220

Bob Tedeschi of the New York Times includes Zumobi's slick, elegant 'Dwell' app in his list of Home Improvement apps in the Jan. 19 edition:

> ...Dwell (free on Apple and Android) is another good app that offers > modern design ideas, but with videos and text in addition to photos. > It is designed for smaller devices only, but even stretched onto the > iPad’s bigger screen, the app was useful...

Read the rest of the article here.

Posted by Marla Schimke on January 17th, 2012 at 3:43 pm

Remember the time when cell phones didn’t exist? Or when car phones were the size of fax machines or laser printers? How about when the only purpose a mobile phone served was to make and receive calls or play snake? The industry has come a long way from the first adoption of mobile. Mobile hasn’t just revolutionized a communication industry; it’s revolutionizing the advertising industry as well. In fact, Gartner predicts that mobile advertising will be a $20.6 billion market by 2015.

As the majority of our customers are spending time glued to their handheld devices, we continually have to find new and exciting ways to engage with them. Long gone are the times when effective marketing simply included billboards, print ads, banners and TV spots. In the new era of mobility, brands have to find alternate ways to communicate, connect with and engage customers.

We all know that brand loyalty is emotional. Consumers who stick with one brand over another have a connection with that brand. There are distinct rivalries between Coke and Pepsi, McDonalds and Burger King, Nike and Adidas and of course Apple and everyone else. In an increasingly connected world, how do brands sufficiently and emotionally engage with consumers?

Read the rest at iMedia Connection.

Innovative platform from Zumobi provides real-time updates for users interested in the Consumer Electronics Show

Las Vegas, Nevada– January 10, 2012 – Zumobi, a leading mobile media company, announced a new innovative solution for premium brands to engage mobile smartphone users following the Consumer Electronics Show (CES). Through a partnership with Popular Science magazine, Zumobi launched the first ever in-app CES news tracker. The rich media experience is the first of its kind and offers brands a revolutionary way to authentically connect with consumers and tech enthusiasts during CES. This special content is served dynamically through Zumobi’s ad platform and is highly scalable across apps. With just a few swipes of a finger, PopSci app users can read real-time CES news coverage, ensuring that they are up to date regardless of whether they are on the show floor in Vegas or reading from their couch in Vermont.

“We’re leveraging our strong publishing relationship with Popular Science to offer brands this compelling new component of our rich media ad platform, providing them the ability to take advantage of the currency of a CES Special Section in real time”, said Ken Willner, chief executive officer of Zumobi. “By bringing a more holistic view of in-app advertising to brand advertisers, our goal is to enable mobile experiences that are so powerful, they blur the lines between content and advertising.”

In this special sponsored section of the Popular Science application, consumers seamlessly connect via their phone to all the latest breaking news, products and innovations emanating from CES without having to sort through irrelevant content or download an additional app that would only be used for the duration of the show. To create a truly fluid and cohesive experience for the consumer, Zumobi worked with Doremus, a leading advertising agency, to ensure the sponsoring brand integration and content was seamlessly integrated into the existing feel of the Popular Science app. For brands, tapping into the Zumobi platform enables them to nimbly and effectively target the large number of consumers who follow CES news, in addition to the expected 140 thousand attendees.

“PopSci has partnered with Zumobi over the years to publish apps for the iPhone, iPad and Android devices, and we’re excited to team up once again for this effort,” said Gregg Hano, SVP of Bonnier’s Technology Group, which includes Popular Science. “This special CES section of the app enables us to make the most of mobile technology to deliver valued news content to our readers in real-time, and offers advertisers a fantastic opportunity to reach a highly engaged audience on mobile.”

The exclusive CES content section is free to consumers and is available starting today on all Popular Science apps on The Zumobi Network, including the iPhone and Android devices. Popular Science plans to run the special section through 1/31. To download the app, please visit the iOS AppStore or the Android Market. <br />

About Zumobi

Zumobi is a leading mobile media company that partners with top media properties to publish applications for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in prominent media apps like Sporting News Pro Football, Sporting News Pro Basketball, Phil Mickelson, PopSci.com, MOTOR TREND News and more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

Zumobi Puts Consumers in the Driver Seat with the Launch of MSN Autos Mobile

December 21, 2011

Seattle, WA - Researching cars on your phone just got easier. Zumobi, a leading mobile app publisher and media company, has partnered with MSN to launch its latest app for the iTunes and Android platforms with the addition of MSN Autos Mobile.

With more than seven million people visiting its website each month, MSN Autos is an essential resource for car buyers and car lovers alike. In the new app users can research vehicles by make/ model or criteria, compare prices, read news feeds and watch videos on the latest car-related news, and share content they find or their own photos and notes with the rest of their social networks.

Just incase you do find a car to add to your “wish list” for the holidays, the app will also direct you to the closest dealership that matches your request. An indispensable, easy-to-use resource, MSN Autos beautifully informs and entertains automobile enthusiasts while eliminating the stressful hassle most consumers experience when hunting for a vehicle.

About Zumobi

Zumobi is a leading mobile media company that partners with top media properties to publish applications for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like Sporting News Pro Football, Sporting News Pro Basketball, Phil Mickelson, PopSci.com, MOTOR TREND News and more.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com