Mar 09, 2012

Adotas: Zumobi Launches In-App Ads Incorporating "Brand Integration"

<h7>Adotas' Brian LaRue gets the inside skinny from Zumobi luminaries Ken Willner (CEO) and John SanGiovanni (VP/Product Development) about brand integration and strategies to improve mob...

Adotas' Brian LaRue gets the inside skinny from Zumobi luminaries Ken Willner (CEO) and John SanGiovanni (VP/Product Development) about brand integration and strategies to improve mobile advertising through engagement.

According to Willner, the platform allows for what he called “participatory advertising” via its incorporation into social media. By providing branded content and experiences to which users can add their own content (and, ideally, share with their networks), there’s a “living HTML experience you can come back to.”

Click here to read the rest of the story.