Sep 20, 2010
The Zumobi Network was featured in the September issue of Fast Company. Along with highlighting some of our top media properties, the article points to the differences between our model and other companies in the mobile app space.
At Zumobi we believe in the future ad-supported apps, particularly through premium sponsorship. Our experience with in-app, rich media advertising campaigns dates back to December 2008 when Pepsi advertised in our Inside Xbox 360 app. Since then, not only have we improved our ad delivery platform, BrandBlast (version 3.0 is coming this fall), but we have also developed a sales strategy that supports our revenue sharing model.
The sales strategy is based on three defining characteristics of premium sponsorship:
1) Guaranteed placement - Unlike third party ad networks, we have a primary relationship to the app content. Because we are a publisher, we guarantee brands placement with the property and content they find most desirable for meeting their brand objectives.
2) Respected third party content - Top brands place a higher value on running campaigns with contextual relevance to the user's content experience. With partners like msnbc.com, Source Interlink Media, Hearst Magazines, Bonnier Corporation and Sporting News, The Zumobi Network offers some of the highest quality content in app stores, driving repeat visits from our users and greater engagement.
3) Exclusivity - Because we sell premium sponsorships, our inventory is very limited. Brands can "own" an app with 100% share of voice as Mercedes-Benz USA did for the launch of our MOTOR TREND app. This advantage makes premium sponsorship a natural choice for advertisers in highly competitive markets.