We believe that bringing a more holistic view of in-app advertising to brand advertisers can enable mobile experiences that are so organic, they blur the lines between content and advertising.
As an industry leader with years of experience publishing some of the world's most successful mobile apps, we bring a unique, holistic perspective to creating compelling brand experiences in mobile.
We enable innovative mobile media experiences for premier publishers and leading brands. Operating seamlessly at the intersection of premium content and brand advertising, we help create connections for consumers that are so integrated that they blur the lines between the two.
We are mobile pioneers who enable engaging in-app experiences for the world’s premier publishers and brands across multiple devices, utilizing 17 patents filed on advertising, server-side technologies and mobile UI.
As early innovators, we enabled such app features as location check-in, social media interoperability, and remote configuration data sync that allow new features to be added directly to an app without app store review.
Our award-winning mobile UI and Development team has published leading mobile apps and audience solutions for hundreds of premium publishers, agencies, and advertisers. Spun-out of Microsoft Research, the world's largest computer science research lab, we were founded by two of the early innovators in mobile touch computing, John SanGiovanni and Dr. Ben Bederson.
Our technical and design teams have deep experience at each point in the app monetization cycle: app ideation, sponsorship integration, sales strategy, pricing, and update planning. This holistic approach has been integral to our success publishing apps for premier media brands like MSNBC, MOTOR TREND, Popular Science and many more that consistently rank in the top of their categories on iTunes.
For years, we have been creating integrated ad experiences within our network of applications, driving industry-leading CPMs. With the advent of the MRAID/ORMMA standard, we are now able to offer these exciting and innovative ad units to all mobile publishers, brands, and agencies. Our rich media ads are all MRAID/ORMMA compliant ad units that will run in any MRAID/ORMMA compliant mobile application, simply by exchanging a series of ad tags with your ad operations team. We make it easy to get started.
Multiple platforms? No problem. We provide industry leading rich media experiences across multiple platforms and screens that include smartphones and tablets.
Through our captivating mobile experiences, smartphone users spend as much as 6.4 minutes interacting with advertising on our platform while tablet users spend an average of 3+ minutes. Evident to the engaging power of our solution are our click through rates. Our campaign CTRs average 5.6% for smartphones in 2013.
Mobile advertising is in our DNA. We have served over 500 million brand-integrated rich media impressions –more than any other mobile media company– utilizing a proven solutions-driven approach. Representing extensive experience derived from working closely with top publishers and brands, we work hard to continuously improve the scale and performance of our industry leading rich media mobile advertising solutions.
We believe in a future where each person’s phone is their personal computing core, powering a wide array of larger displays and new user experiences in their environment. In the years to come, the phone will transcend its role as a handheld experience, and will be at the center of a new personalized set of utilities, media, and marketing.
We believe that mobile devices define the very epicenter of global technical innovation. With mobile computers significantly outselling anchored ones, all roads lead to mobile.
ZBi rich media ad campaigns delivered an unprecedented average engagement rate of 37% in Q4 2012. Now that's enriching! We provide advertisers transparent and brand-safe placement integrated with respected content offering rich media, exclusivity and optimization to drive sustained user interaction.
Visit Zumobi's new Ad Lab to view videos of our ZBi showcase campaigns, innovative ZBi features, engaging ad formats and proprietray Action Drivers to help you drive consumer activation through unique native mobile ad experiences.
The ZBi native advertising platform offers a wide array of features and formats to enable Brands and Publishers to create seamlessly integrated brand experiences on superphones and tablets.