We pioneered the concept of participatory advertising via engaging in-app experiences across multiple devices. Spun-out of Microsoft Research in 2006, Zumobi was founded by two of the early innovators in mobile touch computing: John SanGiovanni and Dr. Ben Bederson. We have over 17 patents awarded, pending, and licensed in the areas of mobile UI, in-app advertising, and various server-side technologies.

We power the very best mobile apps and advertising experiences through an array of advanced platforms for media companies. Our app publishing platform allows major content creators to easily address all major app platforms across superphones, tablets, and connected TVs. Once a publisher's app portfolio is in-market, we power market-leading monetization through our breakthrough mobile advertising technology, ZBi. Not just a series of banners, ZBi enables mobile brand experiences so integrated that they blur the lines between content and advertising.