New CELEBRITY PARADE offers iPhone users a fresh and fun way to get the mobile scoop on entertainment, celebrity news, and daily pop culture quizzes

SEATTLE, WA – February 13, 2012 – Zumobi, a leading mobile media company, today announced the launch of the CELEBRITY PARADE app for iPhone. Published in partnership with PARADE magazine, the most widely read magazine in America, the app was designed with the busy connected consumer in mind. It organizes all the latest celebrity news in an elegant and easy-to-read format that enables users to connect with the content that they find the most relevant and entertaining, from photos and interviews to breaking news. Additionally, through new and innovative social media integration, app users can challenge their Facebook and Twitter friends to daily pop culture quizzes. “Every Sunday, our 65 million readers turn to PARADE for news-making celebrity interviews, “ says Maggie Murphy, PARADE’s editorial director. “This is a way for those dedicated followers of popular culture to keep up with the news on the go, and even better---to test their celebrity knowledge with an irresistible daily quiz, wherever they are.”

The CELEBRITY PARADE app offers daily updated news content ranging from entertainment gossip, addictive pop culture quizzes, photo galleries of top celebrities, interviews, and the popular “Personality Parade” weekly column. In addition to extending the publication’s massive reach, it offers advertisers a compelling reason to include mobile in their existing print and online advertising spend.

“We are excited to partner with Parade to help them extend their incredible brand reach and reader relationships to mobile apps.” said Ken Willner, CEO at Zumobi. “Our experience publishing leading media apps and enabling immersive and integrated brand experiences for advertisers is a great fit with the outstanding editorial quality and brand power of Parade."

The CELEBRITY PARADE app on iOS offers compelling sponsorship opportunities through Zumobi’s rich media advertising platform. This platform offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.

CELEBRITY PARADE is free to consumers and is currently in the Apple App Store. To download the app for iPhone, please visit: http://itunes.apple.com/us/app/celebrity-parade/id492739663?mt=8

About Zumobi Zumobi is a leading mobile media company that partners with top media properties to publish applications and provide unique mobile advertising experiences for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like MSNBC, Today Show, Sporting News Pro Football, PopSci.com, MOTOR TREND News and many more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.

About PARADE Magazine PARADE, the most widely read magazine in America, has a circulation of 33 million through its distribution in more than 600 of the nation’s finest newspapers, and a readership of 65 million each week. Its content is carried on 500 newspaper websites---the single most-trusted and most-visited source of local news and information---and reaches an online audience of 50 million. For more information, go to www.parade.com. Follow PARADE on Twitter @ParadeMagazine.

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Schimke brings over a decade of marketing leadership with start-ups and Fortune 500 companies including Microsoft, AudienceScience and Ernst & Young

SEATTLE, WA – January 25, 2012 – Zumobi, a leading mobile media company, has appointed Marla Schimke as vice president of marketing. A 16-year veteran of the industry, Schimke is a digital media pioneer who brings a unique blend of technology and marketing knowledge based on her experience at successful start-ups and Fortune 500 companies, including AudienceScience, Microsoft and Ernst & Young. Schimke will lead Zumobi’s marketing strategy to elevate the brand and launch the company’s new advertising solutions and premium media properties that are available across multiple mobile platforms and devices including iPhone, iPad and Android.

“We’re absolutely delighted to have Marla join the Zumobi team. Her deep digital advertising experience and proven track record in building digital media brands will be invaluable to us as we enter our next stage of growth,” said Ken Willner, CEO of Zumobi.

Prior to Zumobi, Schimke lead marketing for AudienceScience, the largest and most trusted audience aggregator in the world. There, she helped revolutionize how brands find and engage their targeted audiences through Internet advertising and was responsible for leading marketing as the company posted year over year double-digit revenue growth and corresponding profitability. Schimke has also designed e-commerce solutions for Fortune 500 companies and developed leading brands from Microsoft to high-tech startups, including a company that appeared in the Inc. 500 list of fastest-growing companies for three consecutive years.

An avid speaker and technologist, Schimke frequently speaks on digital advertising trends and writes about new media technology. Schimke founded the Behavioral Targeting Standards Consortium (BTStandards.org) and is an active member of the American Marketing Association and the Internet Advertising Bureau. She also serves on the Mobile Marketing Association’s Mobile App Committee.

“There is no doubt in my mind that mobile is the future of advertising and that Zumobi will continue to take the lead with their unique and comprehensive approach to the market,” said Schimke. “While mobile is rapidly growing, the opportunity to work with an innovative team like Zumobi doesn’t come along often, and I am excited to build on the work already done to evolve the company.”

About Zumobi

Zumobi is a leading mobile media company that partners with top media properties to publish applications and provide unique mobile advertising experiences for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like MSNBC, Today Show, Sporting News Pro Football, PopSci.com, MOTOR TREND News and many more.

Contact:

Stephany Rochon | Barokas PR for Zumobi | Zumobi@barokas.com | (206) 264-8220

Innovative platform from Zumobi provides real-time updates for users interested in the Consumer Electronics Show

Las Vegas, Nevada– January 10, 2012 – Zumobi, a leading mobile media company, announced a new innovative solution for premium brands to engage mobile smartphone users following the Consumer Electronics Show (CES). Through a partnership with Popular Science magazine, Zumobi launched the first ever in-app CES news tracker. The rich media experience is the first of its kind and offers brands a revolutionary way to authentically connect with consumers and tech enthusiasts during CES. This special content is served dynamically through Zumobi’s ad platform and is highly scalable across apps. With just a few swipes of a finger, PopSci app users can read real-time CES news coverage, ensuring that they are up to date regardless of whether they are on the show floor in Vegas or reading from their couch in Vermont.

“We’re leveraging our strong publishing relationship with Popular Science to offer brands this compelling new component of our rich media ad platform, providing them the ability to take advantage of the currency of a CES Special Section in real time”, said Ken Willner, chief executive officer of Zumobi. “By bringing a more holistic view of in-app advertising to brand advertisers, our goal is to enable mobile experiences that are so powerful, they blur the lines between content and advertising.”

In this special sponsored section of the Popular Science application, consumers seamlessly connect via their phone to all the latest breaking news, products and innovations emanating from CES without having to sort through irrelevant content or download an additional app that would only be used for the duration of the show. To create a truly fluid and cohesive experience for the consumer, Zumobi worked with Doremus, a leading advertising agency, to ensure the sponsoring brand integration and content was seamlessly integrated into the existing feel of the Popular Science app. For brands, tapping into the Zumobi platform enables them to nimbly and effectively target the large number of consumers who follow CES news, in addition to the expected 140 thousand attendees.

“PopSci has partnered with Zumobi over the years to publish apps for the iPhone, iPad and Android devices, and we’re excited to team up once again for this effort,” said Gregg Hano, SVP of Bonnier’s Technology Group, which includes Popular Science. “This special CES section of the app enables us to make the most of mobile technology to deliver valued news content to our readers in real-time, and offers advertisers a fantastic opportunity to reach a highly engaged audience on mobile.”

The exclusive CES content section is free to consumers and is available starting today on all Popular Science apps on The Zumobi Network, including the iPhone and Android devices. Popular Science plans to run the special section through 1/31. To download the app, please visit the iOS AppStore or the Android Market.

About Zumobi

Zumobi is a leading mobile media company that partners with top media properties to publish applications for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in prominent media apps like Sporting News Pro Football, Sporting News Pro Basketball, Phil Mickelson, PopSci.com, MOTOR TREND News and more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

Zumobi Puts Consumers in the Driver Seat with the Launch of MSN Autos Mobile

December 21, 2011

Seattle, WA - Researching cars on your phone just got easier. Zumobi, a leading mobile app publisher and media company, has partnered with MSN to launch its latest app for the iTunes and Android platforms with the addition of MSN Autos Mobile.

With more than seven million people visiting its website each month, MSN Autos is an essential resource for car buyers and car lovers alike. In the new app users can research vehicles by make/ model or criteria, compare prices, read news feeds and watch videos on the latest car-related news, and share content they find or their own photos and notes with the rest of their social networks.

Just incase you do find a car to add to your “wish list” for the holidays, the app will also direct you to the closest dealership that matches your request. An indispensable, easy-to-use resource, MSN Autos beautifully informs and entertains automobile enthusiasts while eliminating the stressful hassle most consumers experience when hunting for a vehicle.

About Zumobi

Zumobi is a leading mobile media company that partners with top media properties to publish applications for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like Sporting News Pro Football, Sporting News Pro Basketball, Phil Mickelson, PopSci.com, MOTOR TREND News and more.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

Sporting News and Zumobi Kick Off the Football Season with Pro and NCAA App Updates

September 8, 2011

Zumobi, a leading mobile app publisher, and Sporting News have released updates to the Sporting News Pro Football and Sporting News NCAA Football Apps for the iOS and Android platforms.

With the redesigned pro and college football apps, users can keep up with the latest news, scores, standings, stats, in-game action and social media coverage for their favorite pro and college football teams and conferences. Users stay informed of the sports conversations that matter most to them with world-class video editorial from the Sporting News team, the Sporting News Twitter feed and aggregated content from across the leagues.

In addition to offering outstanding sports content, the Sporting News Pro and NCAA Football Apps also offer compelling advertising opportunities. Sporting News’ audience, combined with Zumobi's proprietary “app-within-an-app” rich media advertising platform, BrandBlast, creates the ideal environment for premium advertisers to engage with real sports fans.

When: September 8, 2011

Where: The Sporting News Pro Football App (iPhone/iPod touch and Android) and Sporting News NCAA Football App (iPhone/iPod touch and Android) are available as free downloads and as a part of The Zumobi Network.

About Sporting News Founded in 1886, Sporting News is a multi-media company catering to real sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; the world’s first and only daily digital sports magazine, Sporting News Today; the online source for real-time, breaking sports news and information, SportingNews.com; the ultimate premium destination for fantasy content, tools and information, Sporting News Fantasy; a video and community-based website, Rowdy.com; and 11 annuals covering all major sports. Sporting News also serves as the national sales representative for CineSport, a leading video reach vehicle in the sports category. Sporting News is a division of American City Business Journals, Inc., publisher of 40 city business journals, SportsBusiness Journal, SportsBusiness Daily, NASCAR Illustrated and Inside Lacrosse.

About Zumobi Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like Sporting News Pro Football, Sporting News Pro Basketball, Phil Mickelson, PopSci.com, MOTOR TREND News and more.

Contact Information

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

New Hires and Office Opening Marks Period of Growth for Mobile Media Publisher

Seattle, WA – July 28, 2011 – Zumobi, a mobile media publisher, recently named Jonas Abney as its new Director of Publishing Partnerships and Patricia Clark as its new VP of Sales and Sponsorships. Jonas and Patricia join the rapidly growing Zumobi team in the recently opened New York office, which also includes a previous hire, Bryan Henry, Sales Account Executive, who joined in March, 2011.

“We are extremely pleased to welcome Jonas and Patricia to Zumobi’s executive team,” said Ken Willner, CEO of Zumobi. “Expanding our capabilities on the East Coast has been a top priority and enables us to better support our media and advertising partners there. Zumobi’s leadership and market momentum in the mobile publishing space is accelerating, and attracting strong, experienced leaders like Patricia and Jonas is a testament to that.”

Jonas Abney is a digital media and publishing veteran. As an original member of the Google AdSense sales team, he played a critical role in the development of the larger AdSense network. He joins Zumobi most recently from Hachette-Filipacchi Media’s Digital Group, where he ran the business development group and oversaw strategic partnerships, e-commerce initiatives and content licensing for all of Hachette’s properties, including Elle and Car and Driver. Prior to his work at Hachette-Filipacchi Media, Jonas oversaw strategic partnerships and licensing for Billboard and The Hollywood Reporter as the Director of Business Development and Digital Strategy at Nielsen Business Media.

“Zumobi is an incredibly unique player in the mobile space, working with top-tier media companies to bring their content to mobile in an effective, engaging way. We don’t just help publishers launch apps, we help them to launch app businesses across multiple platforms and reinforce their monetization efforts,” said Jonas Abney, new Director of Publishing Partnerships. “With my experience working directly with publishers on their digital strategy, I’m looking forward to helping them reach new audiences by building their presence on mobile and other emerging platforms.”

Patricia Clark, Zumobi’s new VP of Sales and Sponsorships, has great experience in leading sales efforts for digital, traditional and emerging media teams. Prior to joining Zumobi, Patricia was the VP of Sales at 4INFO, a mobile media company that specializes in mobile advertising for businesses and free SMS alerts for consumers. Previously, she was the VP of National Sales at About.com, which was acquired by The New York Times for $410 million, the Eastern Director at GeoCities, which was acquired by Yahoo for $3.6 billion, and the Eastern Director at AltaVista, which was acquired by Overture in 2003. Patricia has also worked at major media companies in both traditional and digital interactive roles including Hearst Magazines and Fox Interactive Media.

“Advertisers are embracing the opportunities that mobile offers,” said Patricia Clark, new VP of Sales and Sponsorships. “ Zumobi has built a solid reputation by partnering with leading advertisers and agencies to help them drive deep audience engagement and business results across multiple screens and devices. I’m looking forward to joining the Zumobi team and working closely with advertisers to help them make the most of these opportunities.”

About Zumobi Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones and other devices. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, PopSci.com, Sporting News Pro Football, THE WEEK, the Motley Fool, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.

Contact Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

So you want to take control of your life financially? Investment community The Motley Fool's mobile app has a very reliable and easy-to-operate interface that can be used by just about anyone.

Maybe you've already heard of The Motley Fool. These guys not only are known for owning the fool.com domain name, but they're a service that helps people to manage their finances, whether it's setting a budget, investing wisely or saving for retirement.

The Motley Fool's mobile app is pretty focused on giving users quick, on-the-go access to the latest financial news and analysis and even a few articles that give helpful advice — like “what you need to retire rich.”

The Motley Fool doesn't have an exceptionally lively looking website, and the same can be said for its app. It lacks any kind of exciting, colorful pizzazz, sticking with light blues, whites, WordPress style tabs and arial fonts. It's hard to complain too much about the simplicity of the template, though, when the app is so easy to navigate and clearly achieves what it sets out to do.

It's also important to note that the app has been created by The Zumobi Network, the same people who brought the high-quality, vibrant and fun-to-use MSNBC.com app to the Android marketplace. It's pretty clear from the first time you launch The Motley Fool that you're looking at a well-produced application.

Because categories are organized along a scrolling horizontal menu across the top of the app, users know exactly where to go to find what they're looking for, whether it's Top Stories, the websites' own podcasts or stories you've recently saved. Not only can you save your favorites, but you can also “email to me” and share articles with your friends with 401(k)s through Facebook, Twitter or email.

Search is also easy. Users can use the Ticker Search, located below the menu, to look for individual company stock data, graphs and relevant articles.

In short, if you keep close tabs on what's happening on Wall Street or watch shows like Mad Money, this will be a welcomed addition to your Android library.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

Sporting News and Zumobi have already launched the Sporting News Pro Baseball app for webOS smartphones and now the two companies are going for the HP TouchPad users. As you can imagine, the new application is made to take advantage of the large screen HP’s tablet rocks, offering more information on a single screen.

Feature wise, you can access to the latest news, scores, standings, stats and in-game action of all Major League teams as well as customize the app by adding favorite teams to a personalized scrollbar. In addition, there’s the Sporting News Twitter feed, featuring aggregated content from teams across the National and American Leagues.

I’ll stop here cause we’ve already covered Sporting News’ apps in the past and by now you should know what to expect – an awesome news experience with the ability to share interesting stories with friends on Twitter and Facebook.

Sporting News Pro Baseball for the HP TouchPad is available as a free download from the HP webOS App Catalog.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

Free, Popular App Featured in HP's webOS App Catalog, Available on The Zumobi Network

SEATTLE, WA--(Marketwire - Jul 12, 2011) - Zumobi Inc., a mobile media publisher and Sporting News, today announced the launch of Sporting News Pro Baseball App for the HP TouchPad. The app launches as a featured app in the HP webOS App Catalog and includes new features specific to the TouchPad, allowing baseball fans everywhere to utilize the unique design elements of the webOS tablet to follow their favorite teams and stay in the game.

"We have worked with Zumobi for the past two years to publish six successful Sporting News apps on next generation smartphones," said Jeff Price, President and Publisher of Sporting News. "We had one of the first apps in the webOS App Catalog, and since then, Zumobi has helped us scale and reach new audiences on every device through their app network model, which now supports the HP TouchPad. We support our fans staying connected to their favorite sport on the device of their choice."

The Sporting News Pro Baseball App on HP TouchPad seamlessly integrates Sporting News content into an easy-to-navigate interface. TouchPad users can keep up with the latest news, scores, standings, stats and in-game action of all their favorite Major League teams as well as customize the app by adding favorite teams to a personalized scrollbar. Additionally, fans can view the Sporting News Twitter feed in-app, with aggregated content from teams across the National and American Leagues. The app takes advantage of the wide tablet screen and presents news, tweets and fantasy league information in horizontal streams, which the user can customize.

"Launching The Zumobi Network on the HP TouchPad demonstrates our commitment to provide our media partners with the ability to bring their content to multiple mobile platforms in order to extend their brand and reach additional audiences," said Ken Willner, CEO of Zumobi. "Constantly refreshed up-to-date content, user customization and a real-time Twitter feed have made the Sporting News Pro Baseball App extremely successful on the Palm OS, Android and iOS platforms. We have no doubt that the app will have the same success on the HP TouchPad, providing baseball fans with news and team updates right at their fingertips."

The Sporting News Pro Baseball App on HP TouchPad offers compelling sponsorship opportunities through Zumobi's Rich media, "app-within-an-app" advertising platform, BrandBlast. This primary network offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.

The Sporting News Pro Baseball App can be found in the HP webOS App Catalog and as part of The Zumobi Network. The Zumobi Network offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones and tablets.

About Sporting News

Celebrating its 125th anniversary this year, Sporting News is a multi-media company catering to real sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; the world's first and only daily digital sports magazine, Sporting News Today; the online source for real-time, breaking sports news and information, SportingNews.com; the ultimate premium destination for fantasy content, tools and information, Sporting News Fantasy; a video and community-based website, Rowdy.com; and 11 annuals covering all major sports. Sporting News also serves as the national sales representative for CineSport, a leading video reach vehicle in the sports category. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, SportsBusiness Journal, SportsBusiness Daily, NASCAR Illustrated and Inside Lacrosse.

About the Zumobi Network

Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, Popsci.com, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.

About HP TouchPad

HP TouchPad is part of a growing family of webOS devices designed to keep people better connected. (1) With webOS, HP TouchPad users have a next-level multitasking experience, integrated access to their information with HP Synergy, the ability to find information on the device or the web using the Just Type feature, and unobtrusive notifications. (2) TouchPad is a productivity powerhouse that also offers access to the cloud and entertainment, including movies, TV shows, games, photos, books, magazines and premium audio playback with stereo speakers and Beats Audio™ technology. (3) More information about HP TouchPad is available at www.hp.com/touchpad.

(1) Internet access within wireless coverage area only. Wi-Fi within range of 802.11a/b/g/n Wi-Fi network. Some Wi-Fi hotspots may require fee for usage. Not all web content may be available. Email and related information required for setup and activation.

(2) Within wireless coverage area only. Microsoft Exchange email, contacts, and calendars available for ActiveSync only; requires Microsoft Outlook using Exchange Server 2003 with SP2, Exchange Server 2007, or Exchange Server 2010.

(3) Third-party software available separately. Within wireless coverage area only. Requires data services at additional cost. Not all apps available on all devices.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

by Steve Smith; MinOnline

The Motley Fool financial news and analysis brand proved long ago it was no one’s court jester. Along with TheStreet it is among the longest lived finance brands built primarily on digital. And so its entry onto the smartphone app platform is eminently sensible, modest, but fully functional. The Motley Fool app is available now in the iOS and Android stores. Free and ad-supported the publisher has partnered with Zumobi, which runs a network of branded news apps that include Motor Trend, MSNBC and the Today show.

The app is designed for quick look-ups and at-a-glance consulting on the latest news. A laterally scrolling menu accesses headlines for top stories, news that can be parsed by industry sectors, most recent posts, and then an archive of audio podcasts. Articles can be saved into their own silo of personalized content. There are also sharing tools to send material to Facebook, Twitter and email.

There is nothing spectacular about the Motley Fool app, except that it is an efficient way for financial mavens to get their fix quickly. The search box accepts company names and ticker symbols to return both current market price and articles relevant to the company.

Zumobi has succeeded in matching the brand look and feel from the MotelyFool.com front page, and much of the current content is replicated here. We gather that the template cannot handle easily the current overall market charts that are on the site's front page, however. While charts of individual stocks are a few clicks into a company search, it is a bit odd that an app so focused on the markets and stocks is not reporting at a glance the current market stats.

A good idea that is awkwardly executed is the archive of podcasts on the app. The most recent editions of the Market Foolery and Motley Fool Money audio shows are available in their own silos. Generally, audio and podcast assets are woefully underused by apps in this platform that is, after all, about voice, so it is great to see that dimension of the MF content used here. But in this case activating the podcast kicks you out of the app itself and into the standalone iOS audio player. Zumobi tells us this is a limitation of the iOS, which does not make embedded audio backward compatible with older versions of the OS. Whatever the excuse, the user experience is bad enough to consider excluding the feature until it can work seamlessly.

Generally, Motley Fool leverages the familiar Zumobi platform to offer another good-enough app for brand loyalists. We don’t think there is much here to make the brand stand-out among clearly better rival apps like TheStreet’s recent iOS release, which succeeds in including market status and embedded videos that don’t kick us out.

Motley Fool at the Android Market

Motley Fool at the iTunes App Store

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

By: Dusan Belic, Intomobile

Zumobi keeps expanding its network of high quality mobile applications. Their latest addition is the Motley Fool app for Android and iOS, which is said to bring “valuable financial tips and tools to investors on the go.”

Obviously the app rocks constantly updated content from The Motley Fool’s digital properties, including categories on top stories, sector coverage, archives from The Motley Fool Money and MarketFoolery Podcasts. Moreover, there’s the Ticker Search option using which investors can search individual company stock data and information. As with all Zumobi apps, sharing capabilities come included, allowing users to inform their friends on the cool stuff they’ve read via Twitter, Facebook and email.

The Motley Fool app is available as a free download from Apple’s App Store and Google’s Android Market. Links for both the iOS and Android versions are below.

Motley Fool at the Android Market

Motley Fool at the iTunes App Store

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

Brenda Walker, managing publisher of The Zumobi Network and VP of marketing for Zumobi Inc., a mobile media publisher, will participate in the panel “What’s Next in Mobile Apps” at the Digital Media Conference East in Arlington, VA. Bringing her expertise and experience at Zumobi publishing mobile apps for media partners and integrating brand sponsors, Brenda will offer best practices for cross-platform mobile app strategies as well as shed light on upcoming trends and shifts in the larger mobile ecosystem.

The 8th Annual Digital Media Conference East brings together influencers and leaders in media, entertainment and technology industries to take part in a one-day event focused on what’s shaping the future of the digital media sector. Conference tracks and keynotes will cover a broad range of fields within digital media, including mobile, TV/video, Social, marketing and advertising, and law and policy.

The panel “What’s Next in Mobile Apps” will provide a forum for industry leaders from across the mobile space to discuss ideas and trends for mobile apps in the coming year. Panelists will cover topics such as the tablet craze, mobile advertising and monetization strategies, Android disruption, and app discovery channels as well as participate in a Lightning Round of questions around personal mobile use and preferences. As managing publisher and VP of marketing at a mobile media company that publishes and monetizes apps across platforms, Brenda will share her perspective around which devices and platforms will be popular among mobile users, developers, and advertisers. Brenda will also offer advice to Digital Media Conference’s audience of influencers who will be pursuing a mobile app strategy in the next year.

When:

Friday, June 17, 2011

“What’s Next In Mobile Apps”

10:45 am ET

Where:

Digital Media Conference East

Renaissance Arlington Capital View Hotel

2800 South Potomac Ave

Arlington, VA 22202

Who:

Brenda Walker, Managing Publisher and VP of Marketing at Zumobi

About Zumobi

Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, Popsci.com, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

Multimedia Source for Financial News and Analysis Now Available to Smartphone Users on Android and iOS Platforms

Seattle, WA – June 15 – The Motley Fool, a multimedia financial-services source, in partnership with Zumobi Inc., mobile media publisher, and Universal Uclick, syndicate and development agent, today announced the launch of The Motley Fool App, bringing its trusted financial commentary simultaneously to iOS and Android platforms. Now, financial news followers and investors will have easy, on-the-go access to the latest financial news and analysis making the day’s headlines. The Motley Fool App is available for free for Android smartphones, the iPhone and iPod touch, and will be launching this summer for iPad and BlackBerry.

“At The Motley Fool, we don’t just empower people to take control of their financial lives, we provide the tools to do it, including trustworthy advice and analysis for navigating the financial markets,” said Thomas Jones of The Motley Fool. “Partnering with Zumobi, we can now add smartphone apps to the list of tools we offer to help individual investors achieve market-beating returns. Additionally, Zumobi’s app network model can help us reach new audiences on any device, so that we can continue to expand the world’s greatest investment community.”

The Motley Fool App for Android and iOS seamlessly integrates content from The Motley Fool’s digital properties into an easy-to-navigate interface. Categories are organized along a scrolling horizontal menu at the top, leading with the top stories homescreen. From the menu, users can read specific news in sector coverage, as well as access archives from the Motley Fool Money and MarketFoolery Podcasts. Across all categories, financial followers can utilize the Ticker Search located below the menu to search individual company stock data, graphs and relevant articles. Additional app features include the ability to save articles within the app or via the ‘Email to me’ function, as well as the option to share content via Twitter, Facebook or email.

“We jumped at the chance to partner with The Motley Fool and bring their valued financial news content to users across all platforms," said Ken Willner, CEO of Zumobi. "With this partnership, The Motley Fool can utilize Zumobi’s scalable publishing platform to quickly launch cross-platform and cross-device. Our app network expands the reach of their services to meet their goals, while growing the strength and diversity of the network’s audience as a whole.”

The Motley Fool App on Android and iOS offers compelling sponsorship opportunities through Zumobi’s rich media, “app-within-an-app” advertising platform, BrandBlast. This primary network offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.

The Motley Fool App is available for free in Apple’s App Store as well as in the Android Market as part of The Zumobi Network, a premium publisher of smartphone apps. The Zumobi Network offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones.

About The Motley Fool

Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to bucking the status quo and building the world's greatest investment community. Every month, 5 million savvy investors rely on The Motley Fool’s expertise and guidance through Fool.com, The Motley Fool book series, newspaper column and subscription newsletter services.

About the Zumobi Network

Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, Popsci.com, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

Zumobi and Wiley Kick off Summer with a Free App Promotion

Zumobi, a leading mobile app publisher, and Wiley today announced a Summer promotion for the Selecting a Wine For Dummies iOS app. Currently, sold for $1.99 in the Apple App Store, through August 31st, the app is available to download for free as part of a Summer promotion.

With the Selecting a Wine For Dummies app for iPhone and iPod touch, users can brush up on the world’s great wine regions, browse a comprehensive pronunciation guide, and even learn to decipher cryptic wine labels. Connoisseurs will appreciate the ability to create favorite wine lists by snapping photos of prized bottles, while beginners will enjoy the app’s built-in Food and Wine pairing tool. An extensive in-app wine database means users will never be more than a few taps away from information about their vino—whether a new favorite or beloved standby.

In addition to offering outstanding wine-related content, the Selecting a Wine For Dummies app also offers compelling advertising opportunities. The For Dummies audience, combined with Zumobi's proprietary “app-within-an-app” rich media advertising platform, BrandBlast, creates the ideal environment for premium advertisers to engage with wine aficionados and novices alike.

When:

June 6, 2011

Where:

The Selecting a Wine For Dummies app is available for free during the Summer promotion in the Apple App Store and as a part of The Zumobi Network. It can be downloaded here.

About Wiley:

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

About Zumobi:

Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like Sporting News Pro Football, Sporting News Pro Basketball, Phil Mickelson, PopSci.com, MOTOR TREND News and more. For more information, please visit www.Zumobi.com.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com

John SanGiovanni, Co-Founder and VP of product design for Zumobi Inc., a mobile media publisher and a Zumobi partner, Mike Haney, U.S .Director, Moving Media+ and digital development director at Popular Science magazine, will participate on the panel “Digiday Mobile - The iPad (and other Tablets) Goldrush” at the DPA Conference (DPAC) in New York City.

DPAC brings together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry - exploring the new frontiers of "digital" for all content providers, agencies, and marketers.

The panel “Digiday Mobile - The iPad (and other Tablets) Goldrush” will address questions and concerns around publishers’ shift to magazine distribution on the iPad and other tablets. Early results are mixed and many magazine iPad editions suffer from low download numbers, high subscription prices and questionable strategies.

Drawing from his experience at Zumobi working with media companies to publish applications on The Zumobi Network across all mobile devices, John will share insight and best practices for publishers looking to bring their magazine content to tablets. Mike will share from his experiences launching successful mobile strategies at Bonnier Corp. and will also discuss alternative mobile offerings and monetization models that are successful based on Popular Science magazine’s partnership with Zumobi.

Popular Science magazine and Zumobi recently re-designed and re-launched the PopSci.com application for the Android and iOS mobile platforms. Zumobi’s app network model offers compelling sponsorship options through the guaranteed pairing of PopSci.com's trusted third party content with Zumobi's BrandBlast "app-within-an-app" rich media advertising technology. This creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.

When

Thursday, June 9, 2011

“Digiday Mobile - The iPad (and other Tablets) Goldrush” panel

4:30 PM ET

Where

DPAC

Park Central Hotel

870 7th Avenue

New York City, NY 10019

Who

John SanGiovanni, Co-Founder and VP of product design for Zumobi Inc. and Mike Haney, US Director, Moving Media+ and digital development director at Popular Science.

About Zumobi

Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, Popsci.com, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.

About Popular Science

Founded in 1872, Popular Science (www.popsci.com) is the world’s largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Bonnier Corporation (www.bonniercorp.com), one of the largest consumer-publishing groups in the U.S., is the leading media company serving passionate, highly engaged audiences through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, (www.bonnier.com), an international media group active in television, newspapers, magazines, movies and cinemas, books and digital media. Based in the Nordic region with substantial operations in the U.S., Germany, the U.K. and Eastern Europe, Bonnier has businesses in 16 countries worldwide and employs over 10,000 people. Bonnier stands for entrepreneurship and has always combined a genuine commitment to freedom of speech with a sense for business. Bonnier is wholly owned by the Bonnier family, which has been running the company for seven generations.

Contact

Stephany Rochon • Barokas PR for Zumobi • (206) 264-8220 • Zumobi@Barokas.com