A veteran marketing and digital media executive, Ken has been actively involved in the development of mobile as a media platform since 2002. Having held senior leadership roles at national advertising agencies, a Fortune 500 company and emerging media organizations, Ken truly brings a 360-degree view of the marketing and media landscape to Zumobi.
As Chief Executive Officer, Ken leads an experienced team in the development and growth of Zumobi's mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content and applications.
One of his most successful programs was the American Idol media sponsorship, where he was the driving force behind an integrated marketing campaign widely recognized as the seminal event that popularized text messaging in the United States. Earlier, Ken was Founder and Vice President of Marketing at Fizzylab, an early entrant in the contextual search and advertising space.
By developing marketing programs and partnerships with leading digital media companies, Ken helped grow Fizzylab from a garage start-up to a company with more than 50 media clients in just 15 months. Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates (RPA). During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino's Pizza, among others.
Ken graduated from the University of Washington with a B.A. in marketing. He is on the IAB Native Advertising Task Force and is a member of the WINMEC Media and Entertainment Advisory Board at UCLA.
John SanGiovanni has more than 15 years of experience as a mobile strategist and user interface architect. As the Cofounder and Vice President of Product Design at Zumobi, John directs product innovation strategy and manages Zumobi’s design and engineering teams. Prior to founding Zumobi, John was a Technical Evangelist for Microsoft Research, where he led external academic research funding in the areas of mobile technologies and user interfaces.
As an influential thought leader and mobile industry expert, John’s articles have appeared in numerous publications including VentureBeat and GigaOM, and he has presented at industry conferences around the globe including: Cannes Lions International Festival of Creativity, ad:tech, Microsoft PDC, IAB Mobile Marketplace, MIT Venture Capital Summit, and TEDxSeattle.
Recently named as the one of the most creative people in mobile advertising by Business Insider, John has authored and co-authored more than 20 patents in the areas of mobile advertising, hardware interfaces, and interaction techniques for next-generation mobile devices. A vocal advocate for hybrid left-brain/right-brain learning, John was once in the opening cast of Disney’s Teenage Mutant Ninja Turtle stage show, where he learned the timeless insights of showmanship and the importance of always focusing on the customer experience.
John has a Bachelor of Science in Advertising with a concentration on Computing from the University of Florida.
In his role as Chief Scientist, Ben is leading the charge to build Zumobi for every phone you have…or will have! Ben brings a decade's experience building innovative mobile user interfaces to Zumobi. Ben, who holds three degrees from Rensselaer Polytechnic Institute and New York University, is an Associate Professor of Computer Science at the University of Maryland, College Park. He also is past Director at the University's Human Computer Interaction Lab at the Institute for Advanced Computer Studies.
Ben's research and patents concentrate in the areas of mobile computing, human-computer interaction, computer vision, robotics, information visualization, digital libraries and electronic voting. Ben has published more than 100 articles in conferences, journals and magazines and recently authored a book entitled, “The Craft of Information Visualization.” His most exciting current university project is the International Children's Digital Library.
Scott brings more than 20 years of experience in the media industry and numerous achievements driving revenue for iconic brands including TV Guide, Fast Company, National Geographic, and Ziff-Davis. As Chief Revenue Officer of Zumobi, Scott will oversee the monetization of Zumobi’s Brand Integration (ZBi) platform and lead all revenue-generating operations.
Prior to Zumobi, Scott served in pivotal leadership roles at major media companies including CEO & President of TV Guide, President of Fast Company/Inc., and Vice President & Publishing
Director of National Geographic. Scott began his career at the New York Times, later leaving to help launch USA Today. Most recently, Scott led epicurean orientated lifestyle brand thedailymeal.com, as President & CRO where he oversaw nine different premium content channels. Scott orchestrated the unprecedented transformation of TV Guide, which was and still is--considered to be the most dramatic reinvention of a magazine brand in publishing history. For his many honorable accomplishments he was elected to the American Advertising Federation's Advertising Hall of Achievement.
In her role as Vice President of Finance, Lara is responsible for analysis of the business and maximizing the value of Zumobi. As a business advisor to the CEO and executive team, she brings more than 15 years of experience in finance and operations to the company. Her expertise centers around helping venture backed companies execute their strategy through to a successful exit for the investors.
Prior to Zumobi, Lara was Assistant Controller at Qpass, heading up revenue recognition, which helped lead to a very successful sale of the company. During her seven years at Avocent, Lara successfully managed the entire integration process for a $100 million acquisition. Additionally, Lara
enabled full outsourcing of manufacturing to Asia and Eastern Europe, saving more than $10 Million annually, developed influential relationships with the major computer manufacturers, and contributed to the company’s successful IPO and secondary offerings on the NASDAQ. Earlier in her career, Lara was Senior Associate at PricewaterhouseCoopers working with venture backed companies resulting in several successful exits including IPOs.
Lara is a CPA, and holds a BA, Cum Laude from Colorado State University and MBA from the University of Washington, Executive Program. She participates in several committees and industry associations including the Mobile Marketing Association and Financial Executives Institute.
As the Vice President of Marketing for Zumobi, Marla brings more than 17 years of experience in marketing leadership for both start-ups and Fortune 500 companies including Microsoft and Ernst & Young. She is a digital media pioneer who brings a unique blend of technology and marketing experience enabling her to successfully position cutting-edge solutions to media and consumer audiences. Prior to Zumobi, Marla led marketing for AudienceScience, the largest and most trusted audience aggregator in the world. There, she helped revolutionize how brands find and engage their targeted audiences through digital advertising.
In addition to managing the company’s corporate and product marketing, she was instrumental in helping AudienceScience achieve year over year double-digit revenue growth and corresponding profitability. As an avid speaker and technologist, she frequently presents on digital advertising trends and writes about new media as well as emerging mobile technology. Marla founded the Behavioral Targeting Standards Consortium and was named a “2013 Mobile Marketing Woman to Watch”. She is an active member of the Internet Advertising Bureau’s mobile and tablet committees and also serves on the Mobile Marketing Association’s mobile app committee.
John Flinn brings over 15 years of digital content and advertising experience to his role as Zumobi’s Vice President of Publishing Operations, where he will further establish Zumobi's Brand Integration (ZBi) platform as the leading rich media mobile advertising solution and guide Zumobi’s publishing partners in successfully optimizing and monetizing their mobile apps on The Zumobi Network.
John joins Zumobi from Microsoft’s MSN, where he thrived in numerous executive roles. Most recently as Director of Monetization he led the Advertiser and Custom Experiences team, producing special
sponsorship opportunities for key clients and as executive producer oversaw key consumer websites such as MSN Money, MSN Autos and MSN Real Estate Prior as Director of Display Product Marketing for the Microsoft Digital Advertising Group, John guided sales strategies for MSN and WindowsLive, and managed the popular MSN homepage. John began his career in New York as a magazine editor and writer. While at Adweek magazine in 1996, he helped develop and launch its coverage of the fledgling digital media business and was the magazine’s first “new media” editor before moving to Seattle for MSNBC.