Audiences

Mobile moms are a fast growing segment of smartphone users. Juggling household finances, family activities, busy schedules and workplace demands, the chief household officer uses her device for utility, information and entertainment, both for herself and her children. Our apps for mobile moms offer brands an engaging vehicle for connecting with these purchasing decision makers while they are shopping, researching products or following the latest news and trends.

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News is one of the most competitive categories in mobile apps. With some of the most recognizable media brands in the world, The Zumobi Network’s flagship media such as msnbc.com and MOTOR TREND are among the best free apps available, offering users a streamlined user interface for reading and viewing snackable information. Our apps deliver affluent audiences that have an insatiable interest in current events, political news, product reviews, popular culture trends and more.

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Mobile is eclipsing the web as the primary platform for sports fans to check the data that matters most-scores, stats, standings, schedules and news. In partnership with Sporting News, we’ve created a portfolio that covers all the major domestic sports including baseball, football and basketball, both professional and college. These apps offer engagement with a predominantly male audience, eager to stay connected to what’s happening with their favorite players, teams, conferences and leagues.

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Loved by tech-savvy early adopters, smartphones have offered brands a proven engagement vehicle for reaching affluent audiences. As mass adoption accelerates, income will continue to trend down among average users. The Zumobi Network has published apps that continue delivering this prized demographic. Our apps engage these consumers through information about products and activities that fit their lifestyle such as luxury automobiles, theater, snow sports, wine, golf and more.

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Men and young men often dominate the early adoption of new technology. While the smartphone consumer base continues to broaden and diversify, this core audience is still highly active and engaged with content related to their interests in gaming, technology, entertainment and more. With partners such as Xbox and Marvel, The Zumobi Network has apps that appeal to men seeking to stay connected and entertained while on the go.

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