Ad Types/Specs
BrandBlast is an html microsite that is served within the app so the user does not need to leave the app to view it.
BrandBlast microsites can include:
- Video thumbnail that launches video player
- Button that allows click to SMS
- Button that allows click to call
- Button that allows click to map
- Store Locator or other location-based services
- Form to collect email and / or address
- Social integration with Facebook and Twitter
- Click to external mobile website (exit the app)
- Click to internal mobile website (stays within brand blast viewer)
Loading sponsorship placement is shown while the app is loading. This placement is not interactive.
Loading Screen
Requirements:
- 320 x 150 px
- less than 50K
- png, jpg, or gif format (can be transparent)
Home Screen sponsorship placement is shown on the main navigation page of the application. This placement is interactive.
Home Screen
Requirements:
- 80 x 70 px
- less than 20K
- png or gif format (should be transparent)
Expandable Banners have 2 states: full view and banner view. When a user visits a page for the first time, the full view of the expandable banner is shown for three seconds. When the three seconds has lapsed, it slides down to the banner view. These placements work best when the top 50 px (the banner view) can double as a standalone graphic.
Expandable Banners
Requirements:
- 320 x 150 px
- less than 40K
- png, jpg or gif format (transparency not supported)
Standard banner ads are placed at the bottom of article pages of all apps and in the article list view of selected apps.
Standard Banners
Requirements:
- 320 x 50 px and 300 x 50 px (please provide two banners)
- less than 10K
- png, gif pr jpg format (transparency not supported)
